Our company is a group of dedicated professionals whose expertise spans across operations, technology, and innovation. Each team member brings a unique set of skills and a passion for delivering exceptional solutions, ensuring we stay ahead of the curve in an ever-evolving industry. Together, we work collaboratively to drive success for our clients, constantly adapting and refining our approach to meet their evolving needs.
Our Story
White Innovations LLC was founded to honor a legacy of dedication, integrity, and exceptional client service. The business began in 2019 as Millennium Innovations LLC, created by Dustin White, whose passion for technology and commitment to his clients were at the heart of everything he did.
Following the passing of Dustin White on December 3, 2025, a close friend and professional colleague has chosen to continue the work Dustin started and carry his vision forward. White Innovations LLC was formed to preserve that legacy and ensure his clients continue to receive the reliable support and high-quality services they have always trusted.
Dustin was deeply devoted to his business and the people he served. That same dedication remains the foundation of White Innovations LLC today. We are proud to continue supporting existing clients while building for the future, guided by the values, standards, and relationships Dustin worked so hard to create.
Our Team
Director of Technology & Innovation
Tim Wilson has always followed in his father’s footsteps in the IT industry. From being self-taught in basic HTML in the late ’90s to learning multiple programming languages through high school courses, he quickly became the programming lead within his FIRST Robotics Club. Building on those early experiences, Tim pursued a degree from UW–Platteville, majoring in Computer Science with an emphasis in computer programming and a minor in Business Administration. While in college, he served on the executive board of the FIRST Robotics team as secretary and treasurer, and also mentored high school students on robot programming.
After graduating, Tim worked across a wide range of IT industries and teams. His experience spans internal development teams working on core VOIP system functionality and custom business portals, corporate mobile iOS and Android applications, and agency environments delivering business applications and websites for clients. By the time he met Dustin White in 2012, Tim had developed a broad and well-rounded technical skill set. That partnership is where his passion for collaboration and creating custom solutions that exceed client expectations truly came together.
Since then, Tim has worked alongside Dustin on projects for hundreds of clients—many local to Northeast Wisconsin, as well as businesses across the globe. His work supports systems and code that help companies grow and succeed worldwide. Always eager to learn and explore emerging technologies, Tim continually applies that knowledge to help clients stay ahead in an ever-evolving digital world. From public and private websites to complex custom systems, he works directly with clients to understand their needs and transform them into intuitive, easy-to-use solutions that power their businesses.
As Director of Technology and Innovation at White Innovations, Tim leads the company’s technical vision and strategic approach to solving complex business challenges. He evaluates emerging technologies, guides development standards, oversees architecture decisions, and helps ensure clients receive solutions that are not only effective today but scalable for tomorrow. Whether implementing new technologies, modernizing legacy systems, or developing custom applications, Tim focuses on turning innovation into practical business results, helping White Innovations and its clients remain at the forefront of an ever-changing digital landscape.
Director of Marketing & Creativity
Krystal combines strategic thinking, creative design, and operational expertise to help businesses grow and strengthen their brand presence. With more than a decade of experience in business operations, customer relations, project coordination, and administration, she brings a practical, solutions-focused approach to every project and client interaction.
As the creative force behind much of White Innovations’ branding and marketing efforts, Krystal works closely with clients to develop visual identities and marketing materials that leave a lasting impression. From business cards, brochures, and promotional materials to website content, social media campaigns, and brand messaging, she helps businesses present themselves professionally and consistently across every platform.
Krystal specializes in organizing the details that keep businesses running smoothly while ensuring that creativity remains at the forefront of every project. Her ability to bridge the gap between technical teams, business goals, and creative vision helps transform ideas into effective marketing solutions that support long-term growth.
Passionate about helping businesses succeed, Krystal believes that strong relationships, clear communication, and thoughtful design are the foundation of every successful partnership. Whether developing marketing strategies, creating branded materials, coordinating client projects, or helping shape a company’s digital presence, she is committed to delivering a positive experience and meaningful results every step of the way.
When she’s not working, Krystal enjoys reading, gaming, spending time with family, and exploring new creative ventures.
